Insights

How I think about
building better businesses.

Practical views on products, engineering and the decisions behind them. Written by Chris McInnes, founder, CTO and software engineer.

Let's work together

What do you want
to move forward?

A product to build. A team to lead. A technology decision to get right. Tell me where you are and what you need.

Discuss your project +61 416 212 207

Based in Sydney. Working with you, wherever you are.