Founder & product commercialisation

From software idea to acquired business.

I founded PictureSystems and developed software for professional, event and tourist photography, taking the business from concept through its first product, commercialisation and acquisition.

My role
Founder & CTO
Period
2001 to 2007
Focus
Product development, commercialisation & business ownership
BuiltPhotography software from concept to commercial use
AcquiredBusiness taken through commercialisation and acquisition

From concept to a commercial product.

I founded PictureSystems in 2001 to develop software for professional, event and tourist photography. As founder and CTO, I took the platform from concept to its first working product and into commercial use.

The business secured major event engagements and received an Australian Technology Showcase Prize and a Federal Government COMET grant.

Building the business around the product.

My responsibilities covered the software and its commercialisation, through to acquisition. I was accountable for taking the idea beyond development and turning it into an operating software business.

Practical experience for a founder starting something new.

I bring experience of taking a product into market and building the business around it. I can work with you on what needs to be built first, how to scope the work and how to turn a concept into software customers can use.

Selected work as founder and CTO of PictureSystems, 2001 to 2007.

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